After 30 years as one of Australia's leading model agencies, it's no wonder the Chadwick name is synonymous with the business of beautiful people.

The man behind that name is Peter Chadwick, one of the most respected and well-liked individuals in the international modelling community - not a bad rap in an industry known for its share of bitchiness and back-stabbing. With only one other competing agency on the scene in those early days, Peter was able to build an agency based on firm ethics, in contrast to today's often cut-throat competitive practises.