Alexander McQueen's collections are known for both the emotional power and raw energy of his shows as well as the romantic but determinedly contemporary nature of this clothes. It is typical of McQueen to use the juxtaposition between contrasting elements; fragility and strength, tradition and modernity and fluidity and severity. An openly emotional and even passionate viewpoint is realised with a profound respect and influence for the arts and crafts tradition. Alexander McQueen's collections combine an in-depth working knowledge of bespoke British tailoring, the fine workmanship of the French Haute Couture atelier and the impeccable finish of Italian manufacturing.
In December 2000 a new partnership saw the Gucci Group acquiring 51% of the company. Recent developments include the opening of flagship stores in New York, London and Milan and the launch of the first McQueen Fragrance 'Kingdom', the addition of the new Menswear and Eyewear collections.