It all started with jeans. In 1981, the Marcianos founded a small denim company in California which has grown to be one of the largest and most successful fashion brands in the world. Through their innovative design, marketing and distribution of fashion lifestyle products, GUESS has become one of the most widely recognized fashion leaders in the young contemporary women's, men's, kids' and baby markets.
The Marciano brothers were raised in the south of France, a place rooted in passion and the essence of French style. Their love of the American West combined with a European sensibility became the driving force behind the creation of GUESS.
In the early 1980s denim was dated and lacked a fashion edge. It was an apparel category that the Marcianos saw as an opportunity in which they could combine their European style with a traditional American fabric. Through their ingenious designs, the Marcianos changed the perception of denim forever by creating a line that was sensuous, innovative and timeless. Initially, retailers were skeptical and buyers were reluctant to place orders, but the brothers' persistence prevailed. Bloomingdale's agreed to sell two dozen pairs of jeans as a favor to the Marcianos. Their famous 3-zip Marilyn jean was so sexy and fresh that within hours the entire stock sold out. The GUESS label was born. Now one of the world's leading brand names, GUESS continues to push fashion forward throughout the world.