With her emphasis on comfort, versatility and clean styling, Lida Baday’s collections are urban, modern and deceptively minimal. At the heart of each season lies an array of luxuriously refined fabrics, one of her enduring passions, that enables her to create clothing that feels wonderful when worn. The daughter of a custom dressmaker, Lida brings a modern sensibility to her craft of precision tailoring. Each garment has a specific story – whether it be the interior construction of a trouser, the choice of a hidden closure, or the use of a hand-finishing. For 22 years, Lida Baday’s measured approach to fashion has enabled women to build wardrobes from season to season with clothing at it’s most modern: subtle, polished and seemingly effortless.