Moschino is a part of the Aeffe fashion group and a designer and manufacturer of women's and men's fashion. It was originally created in 1983 by the late Francisco Moschino, and is well known for its "classico con twist", classical twist. The current head of design, Rosella Jardini, has been trying recently to tone down the humorous attitude established during the time of Francisco Moschino.
The look of Moschino garments is often referred to as classical, whimsical, and sexy, often filled with a dash of humour.
The brand consists of the two labels Moschino and Moschino Cheap & Chic, the latter being a more publicly available version of the former. There is also a menswear collection produced under the name Moschino.