In 1989, Arif Noor opened the first Urban Behavior store in Toronto with a simple mission: to design, produce and sell high-quality and cutting-edge fashion. Urban Behavior has grown from 1 store to over 125 stores in the United States and Canada, with further plans to internationalize the brand by year's end.
With design teams in Toronto, Los Angeles and New York, Urban Behavior is able to stay on the leading edge of the fashion curve, while providing great quality.
Fashion changes so quickly, Urban Behavior has redefined the way a clothing retailer can bring new styles to market. Our in-house team of young, talented designers capture the hottest new styles the moment they happen and -- thanks to our vertically-integrated system -- are able to design, manufacture, and have their creations appear on Urban Behavior's shelves within a matter of weeks.