Guy Azoulay, started out by cutting jackets in vintage leather and founded Charles Chevignon several months later, in 1979. In 1981, Azoulay, the young designer and CEO of Chevignon launched his vintage leather line, which became an instant hit on the teen-age market. The company quadrupled its turnover in less than two years. Chevignon's success revealed that French youth were infected with the American Dream of the 1950s, whose mythic emblem was the leather jacket."