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Johan Lindeberg
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Occupation(s)

  • Creative Director
  • Fashion Designer
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Nationality

flag Sweden
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Johan Lindeberg is a Swedish fashion designer. In 1995 Johan Lindeberg decided to quit designing for Diesel in order to create a more upscale brand of his own, the couture, J. Lindeberg.

J. Lindeberg's clothes are popular among golfers, and are worn by PGA star's: Jesper Parnevik, James Heath, Hank Kuehne, Aaron Baddeley, Phillipe Lima, Camilo Villegas, and Richard Johnson. The brand also sponsors Swedish professional skier Jon Olsson. Brad Pitt wore black tie, white shirt, shoes and cuff links made by J. Lindeberg to the 63rd Golden Globe Awards in 2006.
 

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  • •
    "I want to create a 21st Century Lifestyle brand for contemporary and conscious people."
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    "I try to avoid to visit shops or to do too much vintage shopping. I would rather meditate and try to feel what I want to wear myself. The whole idea is to create things that no one has done before."
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    "We are like a rock band. Even if I am the lead singer, we have fantastic musicians."
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    "I love to draw great talents together. The whole idea of JL is to create an environment, where people can use their full potential. I have a lot of people surrounding me who have at an earlier stage in their career just used 30-40% of their creativity. If I can create a natural environment where the JL people can be themselves and use at least 85-90 % of their own talent - it gets incredibly strong."
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    "In the beginning JL obviously reflected my personal lifestyle, now all the people around me add to the movement. I want to prove that you don't have to be a small company to do business with passion and creativity."
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    "Instead of protesting, I want to inspire."
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    "When I started JL I worked hard to really feel what I wanted to do. I meditated and tried to understand what my true intuition was. I wanted to create a brand that had a full presence in contemporary fashion as well as the sports world. Seeking to move classic sports fashion to a 21st Century level, I chose to challenge and inspire golf and ski apparel to a new level; the choice of these two activities as a platform for my mission being a reflection of two of my keenest interests. At the same time, I also wanted to create a strong personal impression in contemporary fashion. As a result, in '97, I started with golf and fashion. I believe this approach was probably very odd to a lot of people."
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    "I just kept doing what my intuition said. The golfers did not understand fashion and the fashion people did not understand why JL did golf clothing. I even had to have two different websites in the beginning since the two worlds were so far apart."
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    "Today J.Lindeberg and our lifestyle is easier to understand. The golfers start to really appreciate fashion and the fashion people start to love golf. The vision I have been pushing is coming together in a natural way."
 
 

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